Founded by Luciano Di Giovanni after the birth of his four sons, 4MenUnited was created as a true family business—one built on passion, purpose, and personal connection. Together with his business partner, Frank Zeni, Luciano brought decades of unparalleled knowledge in the fashion industry to life with a shared vision: to offer one of Canada’s premier event and personal shopping experiences.

Today, all four of Luciano’s sons work alongside him in the store, making 4MenUnited a family-run business at its core. We prioritize personalized shopping experiences, exceptional quality service, and carefully curated, fashion-forward clothing. Our passion for style, craftsmanship, and customer care is at the heart of everything we do—because when you shop with us, you’re not just choosing clothing, you’re becoming part of our family.